"Spend until it hurts" - this principle, neuroscientists believe, guides a person in the process of their spending. That is, it is not the lack of funds that stops us and restrains us from buying, but the anxiety that we experience when parting with money. With a low level of anxiety, we are ready to spend without restrictions, and with a high level - on the contrary, even with significant savings, [...]
Heading: Advertising
How to sell more?
What will have the most impact on the client? Price reduction by 25%? Or "giving 50% more bonuses"? Functionally, both offers represent the same discount level, subject to partial settlement in bonuses for future purchases. However, researchers at the University of Minnesota found that a product with a 50% cashback offer sold 71% more than a product with a 35% [...]
15 important mistakes to avoid in content marketing
The internet is full of tips on what to do when developing a content marketing strategy, but knowing what not to do is just as important to your success. I've put together 15 of the most common mistakes that marketers should definitely avoid. So what do you need to keep in mind? What shouldn't you do? Impose a product Content marketing should be customer-centric, not [...]
Visual content through the lens of neuroscience
I was once very interested in a Khan Academy lecture about the anatomy of the human eye and the specifics of information processing by the brain, which directly affects perception. I thought about how correctly we create visual content and revisited our approaches to the structure of layouts taking into account anatomy. And I came to the conclusion that the most successful and successful examples of the fact that we [...]
Three types of buyers. How to adapt to them?
Consumer Psychology and Neuroeconomics is the only real way to understand why and how shoppers make purchases. Despite the fact that the psychology of the buyer itself is rather complex, it can be simplified into three groups. The main idea that I want to convey is that all consumer reactions and behaviors can be aggregated into three types of buyers. […]
How advertising messages affect the brain
Every day, hundreds of thousands of companies around the world are looking for convincing arguments that could entice potential consumers to buy their products. Every day, marketers at these companies come up with millions of advertising messages in the hopes of being heard. But very few of them have a real chance to attract people's attention, change their perception and force them to act. Business focuses on numerous [...]
Marketing ROI
How often do you wonder if your marketing investment will pay off? Most companies still don't measure their marketing ROI. Even some of the biggest companies. When I talk to potential clients about a new project, the topic of ROI is usually discussed. When a prospect asks about the ROI of what we offer, I often ask how they rate their current [...]
Do you consider the effectiveness of advertising?
“Half of the money I spend on advertising is wasted. The trouble is, I don't know which half. " John Wanamaker, 1890 Now, in the Internet age, interest in measuring Marketing ROI has only increased. However, the problem with measuring the ROI of marketing is that it's like teenage sex: everybody talks about it, nobody [...]
Examples of effective guerrilla marketing
Guerrilla marketing is an effective technique that exploits the urban environment. Non-standard solutions, layouts and methods of their placement surprise the audience, are remembered and make people tell each other as interesting news the non-standard advertising they saw. These examples are easy to implement and you can use them to generate your own ideas. Expand your space. Massage room. The client is resting face down 40 [...]
Golden rules for success
What do we need to know about the client's perception in order to negotiate with him. I want to suggest that you carefully consider each item, because together they provide a very powerful opportunity to significantly increase the effectiveness of your sales. People listen but don't hear. People look but do not see. This applies to everything that surrounds us, including […]