Discounts? .. No, bonuses!

"Spend until it hurts" - this principle, neuroscientists believe, guides a person in the process of their spending. That is, it is not the lack of funds that stops us and restrains us from buying, but the anxiety that we experience when parting with money. With a low level of anxiety, we are ready to spend without restrictions, and with a high level - on the contrary, even with significant savings, [...]

15 important mistakes to avoid in content marketing

The internet is full of tips on what to do when developing a content marketing strategy, but knowing what not to do is just as important to your success. I've put together 15 of the most common mistakes that marketers should definitely avoid. So what do you need to keep in mind? What shouldn't you do? Impose a product Content marketing should be customer-centric, not [...]

Visual content through the lens of neuroscience

I was once very interested in a Khan Academy lecture about the anatomy of the human eye and the specifics of information processing by the brain, which directly affects perception. I thought about how correctly we create visual content and revisited our approaches to the structure of layouts taking into account anatomy. And I came to the conclusion that the most successful and successful examples of the fact that we [...]

How advertising messages affect the brain

Every day, hundreds of thousands of companies around the world are looking for convincing arguments that could entice potential consumers to buy their products. Every day, marketers at these companies come up with millions of advertising messages in the hopes of being heard. But very few of them have a real chance to attract people's attention, change their perception and force them to act. Business focuses on numerous [...]

Examples of effective guerrilla marketing

Guerrilla marketing is an effective technique that exploits the urban environment. Non-standard solutions, layouts and methods of their placement surprise the audience, are remembered and make people tell each other as interesting news the non-standard advertising they saw. These examples are easy to implement and you can use them to generate your own ideas. Expand your space. Massage room. The client is resting face down 40 [...]

Golden rules for success

What do we need to know about the client's perception in order to negotiate with him. I want to suggest that you carefully consider each item, because together they provide a very powerful opportunity to significantly increase the effectiveness of your sales. People listen but don't hear. People look but do not see. This applies to everything that surrounds us, including […]

Scroll up