Crisis 2022. New challenges in the healthcare industry.

What is the worst thing about a crisis? This is not only a fact of losing patients, but also a misunderstanding of what to do, where to start? First of all, it is important to understand that any external crisis is only an indicator of internal problems. The success of the medical center in a changing market environment and intensifying competition for a limited consumer market is based on business adaptability to new […]

Window of opportunity in the perfect storm

What can you compare the current situation in the Russian market with? Perhaps this is the so-called "perfect storm", which occurs as a result of the rare addition of several unfavorable factors, which together create a special destructive effect. The announced rapid exit of transnational corporations from the Russian market, the disruption of established supply chains and the change in the product matrix of brands familiar to the consumer create strong emotional stress. But this is only one […]

New reality. Opportunities for sanatoriums and hotels.

In fact, it was a completely different year than any other, bringing a lot of contrasts to the hospitality industry. This dictates the need to analyze trends, as well as to consider all problems in perspective. Of course, the coronavirus, as we saw in the previous crisis phenomena, has certainly complicated or even ruined a lot, causing ripples, and somewhere convulsions in the hospitality industry. Regardless […]

Where are you losing money?

Annoying issues affect customer loyalty on a daily basis. In every industry, it is inevitable for a customer to contact support to report a problem. "I am constantly being transferred from one service manager to another." "Nobody reports the status of the solution to my problem." "I bought your product, but it doesn't work as expected." “I ordered the product last week and still [...]

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